THE CHALLENGE

Develop from the ground up a weighted pillow brand and product that felt natural and calming.

To build a weighted product that feels "light" was one of the main goals of the project, as weighted products are designed to provide deep touch pressure stimulation, which can have several potential benefits for people who use them but the current products can be clunky and not portable. We wanted to create a brand that matched this therapeutic mission by creating an inviting and calming visual identity for those looking to reduce their anxiety and stress.