THE CHALLENGE
Netflix decided to launch the trailer for 3 Body Problem at CES, a conference typically dedicated to debuting futuristic tech gadgets. So we created an eye-catching headset design, brought the fictional headsets from the show into the real world, and allowed attendees, press and influencers to be the first to watch the trailer in the headsets, all while immersing them in a world inspired by the show.
The response to the headset was positive headlines & consumer response, massive trailer view numbers, and lots of great buzz leading into the launch of the show on March 21st. Prepare yourself for something very strange!
Industries Served