THE CHALLENGE
We wanted to create a unique of getting to experience Lucky's new Magically Delicious album. Our goal was to design and build a karaoke experience that fit with the overall activation in a very short timeline. We knew we wanted to do something custom so we put our team to work on creating a fresh design.
We worked with the client to design and develop a fully custom karaoke microphone and packaging that stayed true to the Lucky Charm's brand. We also used in-house prototyping ability to quickly iterate on each design and get the product out to Lucky fans fast. We're lucky to be involved on such a intuitive product and are happy to bring our skills to the legendary Lucky Charms brand.
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