Creating a Packaging Direction that Tells the History of Handmade Tortilas
Services
Manufacturing Deployment
The Challenge
Create a brand unique vision and identity for Loqui Tortillas
When Loqui first contacted RISTICH, we were immediately impressed with their story of quick success delivering authentic Mexican food in Culver City, CA. Given the rich culture and history that goes into the making of each of their handmade tortillas, our goal to create a cohesive brand image, packaging and artwork to best express their storied tradition was clear from the outset of the project.
The Solution
Design Thinking
When working with Loqui Tortillas, our strategy was to create a mood board to combine elements of Mexican culture with a sleek, modern look and brand image. The mood board is made to help convey an essence of a brand in the initial stages of a product. With Loqui Tortillas, it was developed to include typography, hand drawn patterns, abstract shapes and a distinct, intentional color palette.
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