Improving E-Commerce for a Hand-Harvested Sea Salt
Jacobsen Salt
The Challenge
Launch Amazon so that it fits within the supply capacity and margins of their normal retail channels
When it comes to making salt by hand, there’s no one better than Jacobsen Salt Co. in Portland, OR. Expanding distribution along with a strong following on social media had created a demand for this local brand to hit consumers all across the United States. They had considerable online sales via their personal webstore, but when it came to Amazon, they weren’t yet able to capture their unique brand experience and selling point on the platform. With over 50% of all sales online conducted through Amazon today, there was a huge amount of untapped potential for Jacobsen Salt.
The Solution
Revamp of Amazon account and kickoff of program to lower Amazon fees and increase sales
We work hand in hand with brands to develop their e-commerce strategy and most importantly can execute every step of the process. Our work with Jacobsen Salt can be applied directly to brands looking to lower their Amazon fees and increase their sales online.
Founded in 2011, Jacobsen Salt Co. was the first company to harvest salt in the Pacific Northwest since Lewis & Clark built their salt works in 1805. Since then it has transformed from a local, small business to a nationally recognized brand as America’s leading salt maker.