THE CHALLENGE
We set out to create a brand that embodies everything pancakes and none of the things they shouldn't be. We wanted to eliminate the need for unnecesary dishes, cleaning, and prep work and put healthy ingredients into one package. We also knew that kids want to have fun when cooking so we designed the first squeezable pancake mix.
We created the first squeezable pancake mix with a complete brand identity, Happy Grub gives kids a fun experience drawing and creating their very own pancakes. Eliminating the need for prep by just adding water to the bottle, shaking it, and squeezing it also makes Happy Grub a great product for all ages. Top that with a custom formula we developed that's all organic and you have a great tasting pancake experience with Happy Grub!
Industries Served