Tools

What is good design?

Good design is a term that can catch a lot of heat by the argument of subjectivity and personal taste. But at RISTICH, we feel good design is subjective and can evoke an emotion in the viewer. Borrowing from art, but with a sense of function and purpose, design that is well intentioned and balanced can elevate a physical or digital product in the eyes of the viewer.

By spending the time to design and engineer a physical or digital product, when someone views it for the first time they have built a trust in it based on it’s intuitive use and aesthetic appeal. For new items this is critical as it establishes a brand connection that all future items are based on. Spend not enough time on design and branding and an item can seem as pure utility or disposable, which has it’s benefits but for brand building and most people can be detrimental.

Who is good design for?

Unless you’re a brand that has an established presence or market share, good design is critical in breaking through new categories and getting noticed. If you’re competing solely on price and volume, good design can be a luxury that may be worth foregoing in terms of a lower price. But where you can afford it and if you need to create a new brand, good design can help lift and create a sense of authenticity in new brands which is tantamount to trust.